We are now in October, which means it’s the perfect moment to start planning your PR strategy for 2025.
This year has been particularly challenging for many brands and businesses and, when times are tough, it’s common for the focus to come off long-term goals and onto day-to-day business resilience. But taking the time to build your 2025 PR and marketing strategy now is not just good practice—it will save you money, time, and creative resources in the long run.
A well-considered strategy is crucial for effective PR and marketing. Taking the time to carefully plan out the year ahead allows businesses and brands to be prepared, strategic, and cost-efficient when communicating with their publics.
Here are some steps to help you get started:
1. Reflect on the past year
Begin by reviewing your PR activities from 2024. What worked well? What didn’t? Waht channels produced the greatest ROI? Analysing past performance provides valuable insights that can inform your strategy for the coming year. Identify key successes and areas for improvement to build a stronger foundation for 2025.
2. Plan out expected product launch or campaign dates
Map out your key product launches or campaigns for 2025. Having a clear timeline helps in coordinating efforts and ensuring that all necessary preparations are made well in advance. This foresight allows for smoother execution and better results.
3. Create a calendar of holidays and commemorative days
Identify holidays and commemorative days that align with your brand’s values. These dates can provide excellent opportunities to connect with your audience in meaningful ways. Planning content around these days can enhance engagement and relevance, with minimal expense.
4. Prepare a list of required assets
Compile a list of all the assets you will need for your 2025 PR campaigns. This might include press releases, blog posts, social media content, videos, and graphics. Having a comprehensive list ensures that nothing is overlooked and that you can budget for these important resources well in advance.
5. Determine the appropriate team members
Identify the key team members who will be involved in each campaign. This could include an executive sponsor, spokesperson, subject matter expert, and other relevant personnel. Clear roles and responsibilities help in efficient execution and accountability.
6. Set up regular PR/Marketing meetings
Schedule regular meetings with your employees, agencies, and other stakeholders. These meetings are essential for aligning on strategy, discussing progress, and making necessary adjustments. Regular communication ensures everyone is on the same page and working towards common goals.
7. Book required work in advance
Many businesses are closed throughout December and January, so it pays to start your planning now. Book any required work, such as photographers, videographers, PR professionals, graphic designers, etc., well in advance. This proactive approach ensures that you have the resources you need when you need them.
These steps may feel overwhelming but it's important not to stress about all that needs to be done when planning your 2025 PR strategy. Take a deep breath, get a professional on board, and plan with purpose. Keeping your business goals front and centre as you go will help you stay focused and organised.
Remember, a well-thought-out strategy is a marathon, not a sprint. With the right support and a clear vision, you can navigate the planning process with confidence and ease.
Here’s to a successful 2025!
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