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Sarah Jesson
Dec 20, 20243 min read
Why Vision, Mission & Values Matter in PR
Effective PR is all about creating meaningful connections and speaking directly to the needs, interests, and beliefs of your audience.


Sarah Jesson
Dec 10, 20242 min read
PR Reset and Resolutions: A Fresh Start for 2025
As the year draws to a close, it's the perfect time for business leaders and brand owners to take a step back, breathe deeply, and reset.


Sarah Jesson
Nov 30, 20243 min read
Who's 'Hot' in the NZ Media Market?
Amidst all the disruption in the New Zealand media market, some personalities and outlets are emerging as leading influencers.


Sarah Jesson
Nov 20, 20243 min read
Choosing the "right fit" PR strategy
Just because a strategy worked for another brand doesn’t mean it’s right for you. How do you craft a PR strategy that’ll suit your goals?


Sarah Jesson
Nov 10, 20243 min read
Why PR is Vital in Tough Financial Times
It might seem counterintuitive, but the truth is, PR is more important than ever during challenging financial times.


Sarah Jesson
Oct 30, 20242 min read
Media Etiquette
Developing positive relationships with journalists, producers, and other media contacts is crucial for your marketing and PR strategy.


Sarah Jesson
Oct 20, 20243 min read
The Power of Podcasts in PR
Podcasts have exploded in popularity in recent years and savvy PR and marketing professionals are leveraging this humble medium.


Sarah Jesson
Oct 10, 20243 min read
It’s time to start building your 2025 PR strategy
We are now in October, which means it’s the perfect moment to start planning your PR strategy for 2025.


Sarah Jesson
Sep 30, 20242 min read
Are your PR partners enhancing your reputation?
When it comes to PR and public communications, the old adage "you're known by the company you keep" holds more truth than you might think.


Sarah Jesson
Sep 13, 20243 min read
Balance 'being seen' with PR overexposure
The allure of public attention is strong, but it's important to strike a delicate balance to avoid the pitfalls of PR overexposure.


Sarah Jesson
Sep 10, 20243 min read
The Power of Visual Communication
The way your brand presents itself visually can have a profound impact on how it is perceived by your target audience.


Sarah Jesson
Aug 30, 20243 min read
Cultural and Social Sensitivity in PR
In the rush to add to a public conversation, one crucial aspect of PR that can be overlooked is the importance of social sensitivity.


Sarah Jesson
Jul 21, 20243 min read
Common Mistakes to Avoid in PR
By avoiding these three common PR mistakes, you will be better placed to set up your business or brand for success.


Sarah Jesson
Jul 14, 20243 min read
How to Overcome Tall Poppy Syndrome
Self-promotion is not synonymous with arrogance or boastfulness. It's a necessary and valuable tool for business growth and brand success.


Sarah Jesson
Jul 2, 20242 min read
Reputational First Aid
When faced with negative press or a public relations disaster, it's crucial to act quickly and decisively. Here are the vital first steps.


Sarah Jesson
Jun 26, 20242 min read
PR: It's all about integrity, integrity, integrity
Integrity has become a key factor in purchasing decisions, and businesses that demonstrate a commitment to ethical practices are benefiting.


Sarah Jesson
Jun 26, 20242 min read
What is PR in the 2020s?
As we navigate the 2020s, it's crucial for business owners to understand the shifting dynamics of PR.
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