As the year draws to a close, it's the perfect time for business leaders and brand owners to take a step back, breathe deeply, and reset.

It might seem counterintuitive, but the truth is, PR is more important than ever during challenging financial times.

Podcasts have exploded in popularity in recent years and savvy PR and marketing professionals are leveraging this humble medium.

We are now in October, which means it’s the perfect moment to start planning your PR strategy for 2025.

The way your brand presents itself visually can have a profound impact on how it is perceived by your target audience.

In the rush to add to a public conversation, one crucial aspect of PR that can be overlooked is the importance of social sensitivity.

By avoiding these three common PR mistakes, you will be better placed to set up your business or brand for success.

When faced with negative press or a public relations disaster, it's crucial to act quickly and decisively. Here are the vital first steps.

As we navigate the 2020s, it's crucial for business owners to understand the shifting dynamics of PR.