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Writer's pictureSarah Jesson

Who's 'Hot' in the NZ Media Market?

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The New Zealand media landscape is experiencing a seismic shift. With the rise of digital platforms, changing consumer habits, and many outlets facing financial pressure, it’s an exciting time to be following the industry.


Amidst all this disruption, some personalities and outlets are really stepping up to the plate, carving out their niche and emerging as the leading influencers of today. So, let’s dive into who’s hot in the current NZ media market!


Paddy Gower: The New Powerhouse

If you’re not already tuned into Paddy Gower's latest endeavors, you’re missing out. His recent move to Stuff has skyrocketed his allure and star power. Known for his hard-hitting journalism and engaging storytelling, Gower is taking his talents to the next level with the backing of such a prominent platform. What’s really interesting is how he’s tackling the big issues that matter to Kiwis, from politics to social justice. With his keen insights and charismatic delivery, he’s bound to be an influential voice in Aotearoa. Keep an eye on him—Gower is just getting warmed up!


Radio Royalty: Mai FM and The Edge Breakfast Crew

When it comes to radio, the Mai FM and The Edge Breakfast crew are the ones making waves. Mai FM is known for its vibrant energy and has been doing some pretty innovative stuff lately, fostering a strong connection with its audience. If you’re looking for entertainment that’s infused with fun, you can’t miss the Breakfast team on The Edge—Clint, Meg, and Dan are not just hosts; they are cultural commentators in their own right. Their chemistry, humor, and knack for addressing topics that resonate with listeners make them stand out in the crowded radio space.


Emerging Influencers: The New Faces of Media

In the world of social media and lifestyle, a few personalities are catching my attention:


  • Maria Foy: Formerly known as Happy Mum Happy Child, Maria has undergone a rebranding and is now emerging as a significant voice in lifestyle and wellness with her new brand, Life of Maria. Her authenticity and relatable content are resonating with an audience looking for guidance in today’s fast-paced world.

  • Clair Turnbull: A powerhouse in the nutrition and wellness space, Clair is already a household name, but I expect her influence to expand even further. Watch for her to grace our screens more often and continue to make waves in both print and online media.

  • Jordan Watson (How to Dad): Jordan isn’t just a hit in New Zealand—he’s punching above his weight internationally. His humorous take on fatherhood has garnered a massive following, and his relatable content continues to charm audiences far and wide.

  • Kimberley Crossman: This talented actress and influencer is making strides in the U.S. as she expands her online presence. With her commitment to charitable causes and advocacy, she’s using her platform for good, and it’s inspiring to see.


Television Titans: One News, Breakfast, and 7Sharp

Let’s not forget the heavyweights of New Zealand broadcasting. Despite the constant shake-ups in the media industry and a shift toward online consumption, shows like One News, Breakfast, and 7Sharp remain firmly in the spotlight. Their ability to adapt while maintaining high journalistic standards has solidified their status as standard-bearers in the industry.


These shows command respect and attention from New Zealand audiences, and they’re not going anywhere. Their commitment to delivering quality content ensures they remain influential players in the media market, shaping public opinion and driving conversations.



In a landscape that’s constantly evolving, it’s an exciting time for media in New Zealand. With influential personalities like Paddy Gower leading the charge and emerging voices shaking things up, the future looks bright.


So, who’s caught your attention in the NZ media scene? Let me know in the comments below! And remember, staying connected to the media landscape is key to your success in PR and public communications.



 

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